Dial in your content strategy.
Tell a cohesive story.
You hustle for your business. Your content should do the same. I help clarify customer needs and create relationship-first messaging frameworks that work as hard as you do.
Don’t just pump out information. Make your content work for you.
It’s noisy out there. Not just for you, but for your customers. Sure, you can forge ahead without a strategy, but is it worth the risk? Every touch-point with your audience is precious. Are you speaking directly to their needs? Without a strategy, how do you know?
Without a strategy…..
your content is floating around in a vast digital landscape.
With a strategy….
your content is focused on your business objectives and coordinated across channels.
Without a strategy….
your content is probably missing your target audience.
you speak directly to the pain points of potential customers and show them how you can help.
With a strategy….
Without a strategy….
you are wasting time and money.
you ensure content assets are working for you, aligned with your business goals and maximizing ROI.
With a strategy….
Deliver Your Message at FULL STRENGTH
Your message is too good to water it down, but that’s exactly what you’re doing without a strategy.
The whole point of curating, creating and distributing content is to reach your customers and build your fanbase, but without a clear plan, it just becomes busy work.
When you know your content is actually serving a purpose and working hard for your business, the process becomes a labor of love.
Through extensive research and insightful observation, I create a roadmap to define your communications process. The result? Your message is delivered at full strength to maximize impact and encourage engagement.
Connect Your Content Across All Channels
Clearly identifies your target audience.
Analyzes your current content.
Checks your SEO for site health.
Defines your strategy and marketing goals.
Clarifies content pillars.
Identifies ideal distribution channels.
Keeps your team on track with an editorial calendar.
“Working with Tiernan exceeded my expectations. She put into words what I’ve always wanted to say but couldn’t articulate. The final product was professional but also very personal. As a business owner, you don’t need to do it all. Outsource your communications strategy and writing projects to Tiernan. She gets it done right.”
Lindsay Rattay - Integrative Nutritionist
